Tag Archive BTS

[Review] BTS’s “Lights” can’t quite electrify the crowd

BTS, a group that is at their glorious peak right now. Recently winning awards left and right and single handidly carrying their entertainment company “Little Hit” to “Big Hit” although their entertainment company doesn’t always have BTS best interest in mind. Their latest korean release was “Boy with Luv” and the whole album “Map of the Soul: Persona” not only shatter records in the West but overall had sales in the 10 million which put the album up there as a top seller in all of KPop. “Boy with Luv” also won tons of shows, like 25 of them which is like the record for show wins by a single song. They are back, this time with their Japanese release which has surprisingly flew under many people radar.

It’s clear that the boys really didn’t put much work into this Japanese Comeback. First where is the choreography? There’s none! One of the most quintessential KPop genre is in the dancing, taking it out just make the whole song looks bland. Not only that, if you are going to remove the dancing at least make the song a bop. While I would personally say the song isn’t bad, it just isn’t what I expect from BTS and on the whole very forgetabble. “Boy with Luv” was catchy as hell, and jumpy while keeping that cute look to it. “Lights” goes for a soft ballad with no jumpy parts that automatically falls flat and makes the whole affair forgetabble. The lines aren’t deep (which ahem ARMY fans barely any KPop songs are that “deep” BTS may have SOME deep lines in some songs doesn’t mean they specialize in deepness), and the music feels drowsy. “Lights” really seem to be made by different group, which has always made songs that consistently have that “jump” factor (like “Idol”, or “Blood Sweat and Tears”) and it’s disappointing that BTS didn’t continue in this release. Maybe they were too busy to properly prepare for the Japanese comeback, and it shows. This is one of the more forgetable comeback of the summer.

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[Review] Heize supports Necrophilia in her lastest release

First of all I would like to say that the title “Produce by SUGA from BTS” gave her a lot of views. I know Heize might have earn that by herself, but no offense that’s highly unlikely to score 3 million youtube views in 3 days espcially when more well known solo acts like BoA’s Feedback or or even Ailee’s Room Shaker didn’t reach that mark in 3 days. Heize never struck me as that big although she has what looks like a few hit songs.

Either I am missing something about Heize or SUGA is hard carrying (he co wrote it anyways). I mean to be fair to the artist “We don’t talk together” is pretty decent talking about Keith Urban and Michael Harvard (or my Youtube automatic caption is just literally mess up) and its music video is very very unique. It’s literally her dancing and making out with a skeleton, I guess it isn’t a CRIME WHEN YOU ARE “FAMOUS”. First how can you even hang out with a skeleton and literally almost kiss the thing, I have a innate fear against skeleton, I refuse to step into any bio lab or even anatomy lab that has a skeleton, that means I refuse to step into any bio lab and anatomy lab. I despise skeleton, they look creepy and its NOT FAIR THAT A DOCTOR HAVE TO SPEND SO MUCH TIME WITH THEM. The only song I have ever listen to Heize is a duet between her and JYP in “Regrets”. That itself was a slow moving ballad type song, so I wasn’t too surprise to find out that Heize I guess like this concept. The song is EDM, but its soft and pleasant sounding. Although its generic in that typical EDM sound, it works. It was suprising to see Heize singing though, she was an underground rapper before debuting so I was half expecting her to drop some purely electric beat like Ailee. The message is deep-ish, it’s apparently NOT ABOUT KEITH URBAN, it’s about not letting go of the past. Heize acts as a woman who’s obsessing and trap in her past memory with a lover (either an EX lover or an EX-Life lover) who’s shown by a skeleton except for when the rap part drop the lover face is revealed. No it’s not Suga even though he is a rapper among BTS crew.

Props to Suga production, the music video fits with the lyrics. It flows well, and the scene from the house espcially looks “homely” as “homely” gets when you canooling with a skeleton. It’s not crazy, allowing Heize to shine through not too much noise. Maybe Suga future solo career should just be producing, I mean in on Heize songs literally the top 5 comment, 2 of them mention Suga like guys come on.

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Big Hit trying to milk dry its cash cow

“JYP Minion” CEO Bang is seriously really trying to milk all he can out of his current cash cow BTS because as it looks so far its the only cash cow he has (TXT is still a big question mark and so is that upcoming Girl Group). He is trying to establish a music streaming service that subscrippers can buy into for not only streaming music but also BTS exclusive never seen anywhere else content.

I mean I don’t blame the guy, it’s hard enough for small companies to pump out big groups these days, and the small companies that looks like they found gold, toss it to the back burner in Pledis and TS Entertainment-esque style. Big Hit have seen BIG REVENUES ever since BTS took off with an extra boost this year (although they were always “there” in the western market). They went from….

To…

That’s a big upgrade, and a fast one too thanks to BTS making western BANK which when convert to Wons, means a LIFE TIME OF Ws. BTS is reportedly making over $57 million USD in the past year from the just ended “Love Yourself: North American Tour” to the successful selling of “Map of the Soul: Persona” with over 3 million physical units sold (that’s LITERALLY higher than any girl group in physical sales, the list that is led by TWICE) which makes it the best selling album of this year so far. That’s around 67 Billion Korean Wons in Revenue minus let’s say cost and fees for everything and a cut to Big Hit which gives maybe 50 Billion in profits. Split 7 ways that gives around 7 billion per member. A big ass mansion in Korea only cost somewhere in the hundred million wons. BTS’s North American concerts have been typical stadium packer with 40K-60K in the stadium (which is high for even American acts). Not as much as Ariana Grande getting in like 100K-130K but given that they are a Korean act, that’s highly impressive record. Not only that, the BTS wave have encourage others to embark on the Middle Passage and have encourage American record labels to sign Korean acts like RV, Blackpink, and Monsta X.

Now you might have heard of even games springing up including Super Star BTS (a rhytm game) by Dalcom (I recommend either SM or JYP version though) and BTS World by Netmarble. Those games have massive download numbers too on the app store at least, I don’t know how many youth use apple OR WHY DO YOU GUYS EVEN HAVE A PHONE??? Anyways in the latest move CEO Bang and its biggest investor Netmarble is teaming up to make what looks like a music streaming service that is not unlike Tidal. Now if you guys don’t know Tidal, it was a streaming music platform that’s own by actual musicians like Jay Z, Beyonce, Rihana, Alicia Keys etc. Tidal selling point is that not only do you get to listen to the artist music, but the owners (which are all big names in music industry) will release EXCLUSIVE stuff for only Tidal subscribbers. Beyonce release a never heard wedding song for Tidal once, and “Life of Pablo” album by Kayne West was supposedly (at first at least) was only suppose to be for Tidal and nowhere else can stream or have it. So basically in this move, Big Hit and Netmarble is looking to establish I guess a music streaming service that offers BTS exclusive content also? Many is seeing this as an over the top risky move that shouldn’t be made, because let’s be honest how many people/current ARMIES actually like BTS songs? Good Job, y’all probably were fans before the big wave! I know many who likes BTS because of their looks and not their songs. It’s a move to cut out the streaming service like Gaon to bring direct profits to Big Hit. It seems like it’s going to be a bust though because let’s be honest, not a lot of people use Tidal and it’s literally owned and back by BIG ASS names, like 15 BIG ASS NAMES. I guess give a man the smell of money and he’ll keep asking for more, this move might just blow up in Big Hit face…..

(Source: Asian Junkie)

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