[Review] IOI's Chungha comeback "SNAPPING" at the competition

[Review] IOI’s Chungha comeback “SNAPPING” at the competition

1) Chungha’s Snapping

AHHH ISN’T IT EX-IOI member Chungha entering the summer KPop music making craze? First though I would like to give a shout out to Chungha-noona cause out of all IOI members, nobody expected her to actually have a solo career right after IOI (she even said she didn’t want to go solo). I mean she wasn’t even the two most popular member in IOI, that title goes to 100-year-old Somi (everyday is my BIRTHDAY!!!!) and Sejeong. Anyways her latest comeback is “Snapping”…..

It’s catchy, it’s bouncy and let me just say it’s quite SLAPPING. I LIKE IT, OTHERS LIKE IT, HECK EVEN THANOS LIKE IT! Unlike Somi’s Birthday, I love Chungha music video because it’s not distracting. It’s not electro (which is a plus too much electro these days). As I have stated with Somi, there was too many colors, too many concepts present in her videos, unlike Chungha. Sure she was flank by many many backup dancers, but it was always focus on her. She actually SHOWCASE her dance moves in this music video and although the moves might not have been impressive, her presence was dominant throughout. The music was quite catchy, although Snapping itself is already a catchy title, espcially the chorus part, the beat was jumpy and the lead up to it was pretty good. While the song may not have hard notes to put Chungha’s vocals to the test, if there’s ONE thing I have learn throughout my KPop listening career, vocals are more of a necessity than a need. IOI’s Chungha still have a long way to go to establish some prominence as a solo female artist to the likes of Wonder Girl’s Sunmi, or even the current ruler IU (which might not even be as big as “One Woman Army” BoA).

2) Purplebeck Debut

Wow, you know what I have miss MANY MANY new rookie group debut songs like Cherry Bullet, ITZY, BVNDIT, EVERGLOW, or 3EYE BUT I WON’T MISS THIS ONE. So the latest girl group to come out is Purplebeck from Majesty Entertainment, a agency so small it doesn’t even have a Wikipedia Page.

The lineup is pretty “old” for a group that is form in this year, I mean they are all older than me! Sadly, their concept is again girl crush, seriously KPop industry can you just bring sexy back already (although I hate that concept….) but their music video I guess is a hint of sexy? It’s an empowerment song, with the lyrics basically saying “I’ll do whatever I want no matter what people say”. I would sound more excited if ITZY literally didn’t just WRITE THE EXACT SAME FUC$$$$ thing with “Dalla Dalla”. I guess it’s not fair to expect Purplebeck to be unique out of the gate, I mean they are coming from a tiny agency it’s a smart move if their follow the trend of the KPop industry right now. The song itself is ok, kinda electric, but there’s not really any “catchy” line. The chorus part is fine but it is evident that the group still have a long ardous road ahead of them. As I peer into their crystal ball, I see that they might not be successful at all base on pure statistics at all. Then again, my readings are not always 100% correct.